Persuasive Communication - Michael Shadow
In these sessions participants begin to strengthen their communication styles in order to speak with impact and to be effective influencers. Oral communication is the emphasis here. Participants learn various tools to grasp the significance of influence and persuasion in order to affect the outcome of a situation. Course content includes lectures, participant feedback, and video-recording exercises with playback. Participants use these tools to evolve into vigorous proponents of their agencies and organizations.
Consensus-Based Negotiations and Conflict Resolution - Jerry Cormick
Public and nonprofit managers are traditionally involved in a wide range of internal and external negotiations. Conflict is an inevitable part of public service, yet consensus helps us achieve policy and program goals. During these sessions, participants are involved in a variety of exercises, role-plays, case studies, and classroom discussions to gain principles and practice in these areas. Participants use this knowledge to become competent, decisive advocates for their agencies or organizations. Also, they can prepare for and emerge from conflict situations while maintaining organizational productivity.
Effective Communication & Media Relations
Successful navigation of the news media environment is challenging for anyone-and yet for people in leadership it is imperative. With recognition of this reality, people in public sector or nonprofit leadership often tend to start sweating whenever a journalist calls. But it doesn't need to be so. Members of the media are often driven by the same commitment to the common good that motivates people working in the public and nonprofit sectors. This session will delve into the values and practices that guide today's 24/7 information age. When needed, participants can utilize the myriad media accessible today to underscore what their agency or organization regards as important for public recognition.
Strategic Marketing - Nancy Lee
Though we may not be calling it marketing, most leaders working in public sector or nonprofit agencies make decisions and manage programs and people on a daily basis that impact revenues, funding, customer satisfaction, constituent perceptions, and public behavior. This session's lessons present a comprehensive overview of the major applications of marketing principles and techniques in the public sector, and the benefits of thinking and acting like a strategic marketer.
Other 2011 Executive Management Program Session Topics
For more information about how to apply to the Executive Management Program, contact us at cascade@u.washington.edu or 206.685.0523.